Role Description

JOB TITLE

Communications Specialist (Chinese content lead)

DEPARTMENT

MKT

LOCATION

Shanghai

SUPERVISOR

Director of Marketing and Admissions/Head of Marketing

OBJECTIVES

We are seeking a skilled and dynamic Communications Specialist to join our team. The Communications Specialist will be responsible for developing and implementing effective communications campaigns both on and offline in both English and Chinese and across various paid, owned and earned channels and platforms. The successful candidate will demonstrate a strong appetite for creating content which inspires target audiences.

KEY RESPONSIBILITIES

* Content Creation

* Generate, edit, and curate engaging and informative content for diverse internal communication channels, including social media, newsletters, emails, announcements, and presentations.
* Guarantee consistency in messaging and branding throughout all communication materials.

* Execute Communications Strategy

* Develop, execute, and manage a cohesive communication strategy internally and externally to effectively engage prospective families, current parents & employees, ensuring a coordinated and high-quality approach
* Create and maintain a comprehensive communication calendar to ensure timely dissemination of information
* Develop and maintain strong relationships with key internal stakeholders, including department heads, faculty, and parent-teacher associations, to ensure alignment and collaboration in communication efforts

* Communication channels management

* Manage relevant platforms to disseminate relevant content including Wechat, RED, Facebook, LinkedIn, Instagram and through other paid, owned and earn media platforms

* Translation and proofreading

* Translate a variety of communications materials, including press releases, articles, emails, announcements, presentations, and written materials, from English to Chinese, while preserving the intended meaning and tone.
* Review translated internal communications materials to ensure accuracy, consistency and language usage
* Employ translation tools, software, and resources effectively to improve translation efficiency and maintain consistency across projects

* Metrics and Analytics

* Evaluate the effectiveness of communication efforts through data-driven reporting and analysis and then apply data-driven adjustments to communications strategies as necessary
* Deliver regular reports on key communication metrics to line manager

* Any other duties commensurate with the post
* The job description is not exhaustive and may be amended following

BASIC QUALIFICATION

Capabilities needed
* Strong writing abilities
* High level of professionalism
* Strong ability to self manage multiple information streams and multiple tasks
* Strong interpersonal skills
* Conversational English

Expected experience
* Background in media, PR, marketing, or communications (2-3 years of experience)
* Familiarity with education industry
* Appreciation for learning

The successful candidate will also have to pass our safeguarding standards

As an employer of choice, Wellington College China is committed to making professional learning and personal development central to its ethos and approach. WCC fully recognises its responsibilities for safeguarding children. Our safeguarding policy applies to all staff, governors and volunteers working in the Group.