61 Translates end user needs into relevant, compelling and collective 3M story, working with Portfolio Managers to more effectively market/sell the right programs/product solutions 61 Responsible for current portfolio penetration growth, as well as new product/solution opportunity development (NPI contributor, Class 3-5 dependent upon business model) 61 Supports commercialization launches that coincide with the needs/wants of the customer across diverse end user segments 61 Provides guidance on end to end alignment of resources to local segment activities avoiding conflicting focus and diluted resources on portfolio execution 61 Focuses on end users to bring them the full 3M portfolio 61 Leads marketing cycle and approach for the organization with knowledge of the customer, insights, market, and opportunities 61 Creates market segment focused marketing plans and programs to drive growth including: priority objectives, strategies, tactics, with clear metrics related to growth 61 Provides strategic thought-leadership for the division on segment related to sales coverage models, GTM models, Customer Experience, new product ideation, product portfolio market share and market penetration, etc. 61 Owns the results and activation of segment specific campaigns across the customer journey in cooperation with sales and mkt functions.
