工作职责:
- Develop and implement holistic PR and EPR strategies that align with Shiseido's brand strategy and business goals.
- Enhance brand awareness, track and improve brand ranking on social platforms.
- Cultivate and maintain strong relationships with media, industry influencer and other key stakeholders to generate positive media coverage.
- Manage PR calendar, to plan and execute PR campaigns to align with brand values and deliver impactful experiences.
- Oversee the creation of high-quality press releases, media kits, pitches, and other communication materials.
- Manage brand PR materials across various channels to maximize consumer reach and positive impact.
- generate earned media coverage
- budget management and demonstrate ROI.

任职资格:
- Bachelor’s degree in Public Relations, Communications, Marketing or related field.
- Bilingual proficiency in English and Chinese.
- 8 years+ of experience in PR and communications, comprehensive network in beauty or luxury industry.
- Proven track record of successful media relations, celebrity and influencer engagement.
- Exceptional written and verbal communication skills.
- Strong interpersonal and relationship-building abilities, well socially connected.
- Proactive and strategic thinker with a keen eye for detail.
- Audiences and Consumer centric mind-set
- Good at planning and budget control