61 Social Media and Website Management: Manage the day-to-day running of our social media channels including: developing a social media strategy, posting regular and relevant content, monitoring insights, increasing the level of engagement with audience and being the main contact with the social media volunteers team.
61 PR and Content Marketing: Promote ICAEW Thought Leadership achievements via various
media channels and roadshows; develop content for regular e-newsletters, webinars, seminars, and create new success stories from students, members, and employers.
61 Marketing Collaterals: liaise with supplier in designing and producing marketing collaterals, such as brochures, rollup banners, students/member gifts, etc.
61 Partnership Exploration: explore sponsorship or partnership to achieve marketing goals;
61 Pathways Leads Generation: Generate Membership Pathways Leads by marketing campaigns. e.g. social media, roadshow, events; Source and identify most effective media channels;
61 Facilitate growth of annual Pathways leads and admissions by following up with candidate and offer guidance where necessary.
61 Establish and maintain valued relationships, explore creative BD channels for applications.
61 Provide consultative support on Pathways application, and work with UK pathways team to offer guidance to potential candidates, ensuring the pathways admission rate and achieve member growth.
61 Event management: take overall responsibility for all Technical Roadshows assigned by line manager
61 Support member engagement activities including technical talks or gathering for ICAEW members in China mainland
61 Report progress weekly and work with the line manager to improve our overall lead generation and effectiveness.
61 Timely report work diary to line manager and weekly internal meeting with other departments

Specific duties will vary from time to time in line with the business needs.