职务范围 Job Description：
1. 定期进行市场趋势分析，了解竞争对手情况，收集潜在客户的需求，向集团管理层分享市场洞察和行情报告，提升招生决策效能；
Regularly conduct market trend analysis, understand the situation of competitors, collect potential customer needs, share market insights and market reports with the group management, and improve the efficiency of enrollment decisions；Establish and maintain cooperative relationships with educational institutions, partner enterprises, and other channels, conduct regular follow-up communication, and obtain information on student sources and cooperation opportunities.
2. 基于市场研究，并结合集团年度招生指标，制定并落实学年及学期招生计划及方案，包括招生渠道的开发和优化，最终带领团队完成招生指标；
Based on market research and combined with the group's annual enrollment targets, develop and implement annual and semester enrollment plans and schemes, including the development and optimization of enrollment channels, and ultimately lead the team to achieve enrollment targets；
3. 负责集团招生工作市场的塑造和推广，负责开发招生渠道，参与各类招生线上及线下活动，采取有效的策略，做好渠道维护，定期回访沟通，获取生源信息与合作机会。促进招生工作的开展; 与教育机构、学校、社区等建立合作关系，拓展招生渠道；协调集团各部门资源。
Responsible for shaping and promoting the recruitment market of the group, developing recruitment channels, participating in various online and offline recruitment activities, adopting effective strategies, maintaining channels, conducting regular follow-up communication, and obtaining information on student sources and cooperation opportunities, and promoting the development of recruitment work; Establish cooperative relationships with educational institutions, schools, communities, etc., and expand enrollment channels; Coordinate resources among various departments of the group.
4. 负责集团及校区、园区官网、官方微信公众号等线上平台的招生系列内容运营;定期组织品牌及内容运营会议，制定并执行月度市场推广计划;
Be responsible for the operation of enrollment series of online platforms such as the group, school, kindergartens official website, official WeChat official account, etc; Regularly organize brand and content operation meetings, develop and implement monthly marketing plans;
5. 全面负责集团的招生工作，如报名、家长咨询、开放日校园参观、录取、数据统计与分析、研究和材料整理等工作；管理集团及校区、园区招生团队，确保团队成员高效协作，达成招生目标，同时负责招生团队培训、选用以及管理考核等工作；
Fully responsible for the enrollment work of the group, such as registration, parent consultation, open day campus visits, admission, data statistics and analysis, research and material organization, etc.; Manage the enrollment teams of each campus in the group, ensure efficient collaboration among team members, achieve enrollment goals, and be responsible for training, selection, and management assessment of the enrollment teams；
6. 负责市场招生预算的编制和控制，确保资源的有效利用。定期分析招生数据，评估招生效果，对现有招生模式、招生执行情况进行分析与总结并开拓具有可实施性的创新招生模式；
Responsible for the preparation and control of market enrollment budgets, ensuring the effective utilization of resources. Regularly analyze enrollment data, evaluate enrollment effectiveness, analyze and summarize existing enrollment models and enrollment execution, and explore innovative enrollment models with feasibility;
7. 组织并策划各类教育行业活动，负责活动执行，收集活动反馈，提高集团及校区、园区在行业内口碑；
Organize and plan various educational industry activities, be responsible for event execution, collect feedback on activities, and improve the reputation of the group, school, and kindergartens in the industry;
8. 完成集团管理层交办的其他工作。
Complete other tasks assigned by the group management.
任职要求 Job Requirements
1. 本科及以上学历，市场营销、教育管理或相关领域专业；具有 10 年以上招生或教育行业市场工作经验，5 年以上渠道管理经验，有成功的招生渠道拓展与项目运作案例。Bachelor's degree or above, major in marketing, educational management or related fields; More than 10 years of experience in enrollment or education industry market work, more than 5 years of channel management experience, and successful enrollment channel expansion and project operation cases.
2. 拥有丰富的学校和教育机构等渠道资源，具备较强的市场开拓与资源整合能力。对行业内教育市场，双语学校有深刻理解，能够准确把握市场动态和趋势，具备敏锐的市场意识，及优秀的资源整合能力和业务推进能力；能洞悉家长的需求，具备制定和执行复杂市场招生策略的能力；
Possess abundant channel resources such as schools and educational institutions, and have strong market development and resource integration capabilities. Have a profound understanding of the education market and bilingual schools within the industry, able to accurately grasp market trends and dynamics, possess a keen market awareness, as well as excellent resource integration and business promotion abilities; Ability to understand the needs of parents and develop and implement complex market enrollment strategies;
3. 熟练掌握市场调研、数据分析、营销策划等技能，熟悉教育行业相关政策法规。
Proficient in market research, data analysis, marketing planning and other skills, familiar with relevant policies and regulations in the education industry.
4. 能够创新思维，不断探索新的招生渠道和方法。抗压能力强，能适应招生季高强度工作节奏。
Able to innovate thinking and constantly explore new enrollment channels and methods. Strong ability to withstand pressure, able to adapt to the high-intensity work rhythm of the enrollment season.
5. 具备优秀的沟通能力和协调能力，能够与家长、合作伙伴、团队成员等各方建立良好的合作关系。
Possess excellent communication and coordination skills, able to establish good cooperative relationships with parents, partners, team members, and other parties.