我们欢迎专注于成果、乐于学习并能带来积极能量的同事加入我们。他们需要将主动性，团队合作和协作精神完美结合。最重要的是，他们必须为我们每天服务的消费者、患者和医疗行业人士做有意义的事情而充满热情。我们致力于赋能每位员工，促进他们的个人成长，同时确保当前和未来的业务需求得到满足。在高德美，我们拥抱多样性，尊重每一位员工的尊严、隐私和个人权利。我们坚信，致力于成为世界领先的专业皮肤学公司是我们共同的雄心抱负。加入我们，您将有机会获得具有挑战性的工作经历的绝佳机会，并创造无与伦比的直接影响
Job Title: Consumer Activation Manager, Injectable Aesthetics
Location: Shanghai, China
Job Description：
Increase brand and product consumer awareness and preference with clear strategy and integrated digital marketing campaigns for Aesthetics portfolio. Measure ROI and KPIs of all campaigns/platforms.
Key Responsibilities：
61 Work with product portfolio team to establish brand/products’ consumer communication strategy and KPI
61 Product Storytelling (2B & 2C, existing portfolio & pipeline)
61 Product Positioning & USP development
61 Product Claim development & Adaptation
61 Product Asset Design & Production
61 Brand Asset Management
61 Brand Digital Asset Veeva Management & Filing
61 Brand Production Asset Veeva Management & Filing
61 POSM, GWP & Sample Management
61 Performance Tracking & Analysis
61 Brand Performance data tracking, mining and analysis
61 Customer survey, data collection and analysis
61 Develop and execute yearly consumer and digital communication plan:
61 Plan, execute seasonal brand/product campaign to increase brand awareness and drive consumer demand through various channels
61 Content creation with strong key messages and consistent premium brand image according to consumer insight analysis
61 Media buy and Social influencer content seeding with strategic focus
61 Instrument conversion points and optimize user funnels to build up eco-system
61 Measure ROI and KPIs of all campaigns/platforms
61 Monitor competitors and provide ideas to stand out
61 Collaborate with customers to accelerate consumer funnel
61 Communicate with key customers for campaign collaboration and execution to establish a strong collaboration relationship
61 Collect customers’ feedbacks to optimize consumer and digital plan
61 Accountable for consumer research and understand consumer journey such as:
61 Identify the trigger for consultation, treatment etc.
61 Identify trends and insights, and optimize spend and performance based on the insights
61 Supervise digital agencies to ensure agency deliver quality work and ahead of project deadline.
61 KPI setting, track/monitor mechanism and develop agile operating model
61 Fully understand digital platforms’ trends, and best practice from global or industry to be the digital marketing and consumer expert for the business.
Skills & Qualifications：
61 Bachelor degree above
61 Above six years’ experience in cosmeceutical brands (Medical Aesthetic Channel preferred), or advertising agencies serving cosmeceutical brands (Medical Aesthetic Channel preferred); rich experience in digital marketingWork Experience: Above eight years’ experience in consumer healthy industry or FMCG industry; rich experience in digital marketing
61 Proven working experience in marketing field
61 Familiar with popular social platforms, including Little Red Book, Dianping, Wechat, Weibo, Douyin etc.
61 Demonstrable experience leading and managing digital campaign, marketing database, social media and/or display advertising campaigns
61 Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
61 Up-to-date with the latest trends and best practices in online marketing and measurement
61 Excellent teamwork and communication skills, both verbal and written, interpersonal skills and the ability to with different stakeholder
61 Good project management with multi-task capability
61 Insightful cosmeceutical product storytelling to HCPs & end Consumers
61 Good data analysis capability
61 Agile, proactive, and constructive
61 Medical Aesthetic know-how is preferred.
加入我们:
在高德美，您有机会获得具有挑战性的全新工作经历，并直接发挥无与伦比的影响力。我们供富有创新力和责任感的工作机会，您将在各个地区、不同职位的同事的支持下开展工作，他背景多元且同心协力，他们拥有共同的工作热情。
高德美是专注皮肤学领域的全球领导者，在大约90个国家和地区开展业务。我们为世界提供创新的、以科学为基础的优质旗舰品牌和服务组合，横跨注射美学、日常护肤和皮肤治疗这三个快速增长的皮肤学细分市场。自1981年成立以来，高德美一直热忱专注于人体***的器官——皮肤，与专业医务工作者合作，以卓越成果满足消费者和患者的需求。肌肤塑造了我们的人生，由此，高德美致力于不断推进“每一个进步 为每一寸肌肤”。高德美的旗舰品牌组合包括注射美学品牌瑞蓝、吉适、Azzalure、Alluzience和Sculptra，皮肤治疗品牌Soolantra、Epiduo、达芙文、Aklief、Epsolay、Twyneo、Oracea、Metvix、班赛和罗每乐，以及日常护肤品牌丝塔芙和Alastin。