1. Be responsible for IFP China trade marketing execution plans and campaigns across all channels and categories. Identify business opportunities and design channel/ category strategies based on solid data analysis insights, and also manage & control the channel investments to empower the sales team performance improvements.This role is super critical as need to manage 100M+ RMB trade budget control and ROIs.
2. Be accountable for e-Commerce, NKA, region/LKA/ distribution and also KCP B2B business channel strategies by focusing on product folio, pricing and promotion, and also the activation of these strategies. Closely partnership with all channel sales heads to develop the execution plan, review and evaluate the results to ensure high quality and efficiencies.
3. Closely partnership with marketing and supply chain team to make sure all product launch, trade marketing campaigns will be executed smoothly and successfully, with a solid planning, communication and review skills.
4. Plan, manage and control the trade promotion budget (＞100M RMB/year), need make sure all budget are under control with improving ROIs based on data tracking and reviews.
5. Other assigned tasks from direct line manager