Execute the area portfolio implementation plan, including:
61 Area “Key Focus Strategic” product
61 Manage phase-in and phase-out for products in the area
61 Gather inputs on product applications and performance, competitive intelligence and market needs

Primary contact for Global Product Marketers for customer and competitive insights and market trends
Owns area material master data for the specific portfolio working with Operations in the execution of strategy

Co-define and execute area price corridors
61 Define and execute prices in country
61 Price/value position per portfolio

Lead execution of global NPIs in the area and country