Responsibility - Collaborate with cross teams to developing and implementing media strategies to effectively reach our target audience and achieve our marketing objectives - Manage relationships with media agencies and vendors, oversee media resources management such as creative agency, KOC and platform partner - Setting measurable goals for media campaigns, measuring, and showing ROI - Monitor and analyze media performance to optimize campaign, prepare and present media performance reports to senior management - Staying up-to-date with the latest social media trends and digital technologies to identify new opportunities
Qualification - Bachelor’s degree in marketing, communication, or related field - Experience in media planning and buying with minimum 5 years of experience, with a strong focus on the healthcare or FMCG industry - Strong negotiation, communication, structural thinking analytical and problem-solving skills - In-depth knowledge of media channels and their respective strengths and weaknesses - Excellent organizational and project management skills