Title: PR executive (or SE)
Scope of Work：
l Celebrity management
l Content management
l PR event planning & execution
l PR seeding, KOL/Media relationship

Description:
01 Support PR manager to develop yearly brand PR strategies, enhance
brand image internal external, following the direction of brand and marketing
strategy.
01 Support to develop and maintain media relations, build key opinion
leader network, work on influencer matrix to help build clearer brand image.
01 Work closely with key media, Kol, and partners to dig and develop
comprehensive cooperation to brand awareness.
01 Support to manage all brand editorial and content quality, including
but not limited to press releases, media editorials, executive interviews, etc.
01 Support in organizing PR activities based on the MKT calendar including
PR creative seeding, media events/workshop, celebrity livestreaming, etc.
01 Lead PR retainer to achieve regular PR work, monthly PR report, performance
tracking, competitors’ study.
Requirements:
01 At least 3+ years PR or Marketing communication related experience
with a proven record in event planning and execution and dealing with high-end
fashion and beauty media/kol
01 Self-motivated, pleasant and outgoing personality with excellent
presentation
01 Communication Skills: the ability to write clear, concise copies for
advertisements, PR materials and content.
01 Media and KOL Relations: Proficiency in building and maintaining
relationships with beauty media, journalists, and top KOL to manage the
organization's public image effectively.
01 Project Management: Skill in planning, organizing, and executing PR
projects and campaigns efficiently, including managing timelines, budgets, and
resources.
01 Good command of written and spoken English