Operational -Lead product marketing strategy and manage offering portfolio (across Commercial Teams where needed). -Execute price setting and define price planning. -Manage the market product introductions and support market activation of new products. -Define market phase-in phase-out plan and execute portfolio maintenance activities. -Leverage competitor benchmarks and ensure customers’ needs are captured by new product development and product improvement process. -Develop technical product knowledge upon input toolkit and training by Division. -Develop QxP & support financial plan for assigned portfolio including inventory management -Support Customer Growth Calls execution; support Market Performance and Forecast Reviews. Financial -Manages Sales and Margin -Manages price erosion and price-volume-mix-currency effects. Customer -Localize product marketing content based upon global marketing content developed by Division. -Enable product information availability for customers. -Support Customer Satisfaction team for post- sales support product knowledge related activities. -Support the Market organization with product related training. -Connect with customers to gather direct market insights. People -Drive cross functional collaboration, strategic focus and organization agility -Provide input to develop capabilities and IT tools enablement to drive performance. -Builds required capabilities to drive performance. -Drive integrity & compliance with GBP