- Identify market/consumer/competitor trends to initiate NPD request. Engage directly and regularly with customers/consumers to develop solid understanding of their needs, validate requirements accordingly

- Actively work with corporate product management to understand specific product features/benefits being developed and lead the successful launches of new products/solutions and new features in local & APAC market.

- Drive and influence Go-to-Market approach across product, technology and marketing via understanding and communicating well-researched market requirements.

- Lead cross-functional teams with respect to requirements interpretation, product decisions, specification reviews, customer satisfaction issues.

- Portfolio Management including product phase in/phase out, SKU rationalization, etc. Overdrive category productivity and profitability.

- Own and drive category strategy and performance to ensure continues market share gain and profitable growth.

- Responsible for Local-for-local initiatives of APAC regions, and manage NPDs under budget/timing/resource allowance.

- 识别市场/消费者/竞争对手趋势，提出新产品开发请求。与客户/消费者直接和定期接触，以深入了解他们的需求，并相应地验证需求。

- 积极与公司产品管理人员合作，了解正在开发的特定产品功能/优势，并在当地和亚太市场成功推出新产品/解决方案和新功能。

- 通过对市场需求的理解和沟通，推动和影响产品、技术和市场的进入市场方法。

- 领导跨职能团队进行需求解释，产品决策，规格审查，客户满意度问题。

- 项目组合管理，包括产品进/退，SKU合理化等。提高品类生产率和盈利能力。

- 制定并推动品类战略和绩效，确保市场份额的持续增长和利润的持续增长。

- 负责亚太地区的本地对本地计划，并在预算/时间/资源允许的情况下管理npd