Summary:
The Influencer Marketing Manager Assistant will be responsible for assisting the influencer marketing manager in managing the influencer marketing campaigns, EC activities related to influencer management, and the overall strategic direction and management of the social media awareness generation for SBA brands. Additionally, this position will be responsible for ensuring that all awareness growth opportunities are maximized while maintaining a productive and strong relationship with influencers and editors.
媒介经理助理将负责协助媒介经理举办各种多媒体，电商平台等各种网红营销活动，以及管理SBA品牌社会媒体意识培养的总体战略方向。此外，该职位将负责与有影响力的网红达人和编辑保持有效和牢固的关系，以确保更好的增加所有品牌知名度的机会。
Essential Duties and Responsibilities:
Influencer Marketing Development:网红营销发展
61 Assist the influencer marketing manager to help SBA brands achieve top media ranking in certain category via daily communication with online press for brand/product exposure
协助媒介经理，通过与网络媒体的日常沟通，帮助SBA品牌达到特定类别的媒体排名优先
61 Establish and maintain productive relationship with influencers to push media clipping and social buzz for key launches
与有影响力的网红达人建立和保持良好的关系，以推动品牌相关内容的媒体剪辑和社会热点发布
61 Assist the influencer marketing manager to implement gifting/seeding programs to influencers on multiple social media platforms, e.g. Weibo, RED, WeChat and Douyin, etc.
协助网红营销经理在微博、RED、微信、抖音等多种社交媒体平台上与网红达人对接方案。
61 Assist the influencer marketing manager to develop and implement in-site and out-site influencer campaigns to help the brand win awareness and achieve sales target
协助网红营销经理制定和实施场内外的营销活动，帮助品牌赢得知名度，达成销售目标
61 Ensure each SBA brand positioning in terms of image is maximized and consistent with the brand strategy and maintained at the highest level at all times.
确保***化体现每个SBA品牌的形象，并与品牌战略保持一致，
Data Analysis 数据分析
61 Consistently monitor social performance of SBA brands and competitors; be aware of social media trends and share it with the team for adjustments in digital/social marketing strategies
密切关注SBA品牌和竞争对手的社交平台表现;了解并与团队分享社交媒体趋势，以调整数字/社交营销策略
61 Consistently analyze influencer marketing campaign results; create and communicate clear action plans to optimize results and ensure effective execution of operational activities.
持续分析网红营销活动结果;交流并制定清晰的行动计划，确保业务活动的有效执行并获得最优结果。
Communication 沟通交流
61 Assist the influencer marketing manager to collaborate and communicate with agencies (e.g. Parklu) in execution of influencer campaigns and EC activities which need the cooperation of influencers
协助网红营销经理与各机构(如Parklu)合作沟通，执行网红达人推广和电商活动
61 Assist the influencer marketing manager to collaborate with the brand headquarter teams to ensure that the full support is given to China market, including digital assets sharing and KOL resource sharing etc.
协助网红营销经理与品牌总部团队合作，确保获取品牌方对中国市场的全面支持，包括数字资产共享、KOL资源共享等。
Qualifications:
61 Ability to significantly impact awareness growth by assessing industry trends, creating campaign ideas, developing influencer marketing strategies, and following through to impeccable execution
能通过评估行业趋势，制定有创造意，有影响力的营销策略，并跟踪执行以实现影响力增长
61 Exceptionally creative influencer marketing executive with a strong entrepreneurial spirit 具有很强的创业精神和创造性的网红营销主管
61 Ability to exercise independent discretion and judgment in managing a fast-paced environment adapting to change with a sense of urgency 有独立判断力，适应快节奏环境的紧迫感
61 Proven ability to effectively communicate with all levels of an account and organization 具备与各级客户和组织进行有效沟通的能力
61 Demonstrated proficiency in finding, negotiating and motivating a productive influencer force 善于发现、协商和激励达人团队。
61 Demonstrated high level of integrity 高度诚信
61 Self-sufficient / self-starter 做事主动，自立
61 Team oriented. Ability to manage relationships across multiple departments internally that build lasting partnership and collaboration
团队导向。能够协调内部多部门的关系，建立持久的伙伴合作关系
61 Fluent English and Mandarin are required 中英文流利