A product marketing coordinator promotes products and their features to target audiences, he/she studies the company’s products, locating key features that will attract customers and creating marketing campagigns for products.
Key responsibilities including: 61 Responsible for understanding the target audience and market trendes, be an expert on our buyers, who they are, how they buy and their key buying criteria, as well as our competition and how they are positioned with hands on experiences in market research and product analysis 61 Extensive experience designing products and customer promotions 61 Proficiency with product design techniques, creating clear product messaging and positioning to sure our product stand out from the crowd. 61 Responsible for working alongside other marketing team members and BUs to craft and execute product lanches, including cosmetics, medical and fashion categories. 61 Help create scripts and sales sheets to aid sales and Ecommerce team in their efforts. 61 Responsible for building, and setting up metrics to track and determine product and category performance
Academic and Experiences Requirements: - Bachelor's degree in Business or Marketing - 5+ years of product marketing experience with at least 2 years of experience in a global markets-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research); - Familiar with marketing automation tools such as Hubspot, Salesforce, and Google Analytics; - Exceptional ROI-tracking skills, able to prove what is-or isn’t working; Holder of Project management certification is preferred. - Good oral and written English