1. Brand/Local Campaign:
61 Assist the Head of Marketing China in coordinating and executing local marketing
campaigns, ensuring alignment with GANNI’s global and regional strategies.
61 Manage and deliver required assets for product launches (e.g., promotional plans,
social content plans, and campaign updates).
61 Collaborate with creative, social, and PR agencies to produce high-quality content
tailored for the China market.
2. Social Media Strategy:
61 Support the Head of Marketing China in managing GANNI’s owned social media
accounts, including content planning, execution, and performance tracking.
61 Optimize campaigns for key platforms such as WeChat, Weibo, and RED, ensuring
content is engaging and aligned with brand values.
61 Identify and collaborate with KOLs/influencers to drive paid partnership initiatives and
track performance metrics and ROI.
3. Project Coordination and Communication:
61 Prepare and maintain internal project tracking tools, including weekly trade and
alignment meeting content (e.g., social, PR, and e-commerce updates).
61 Support key local initiatives such as LNY (Chinese New Year), Qixi, and other
significant projects.
4. Vendor Management:
61 Assist the Head of Marketing in collaborating with cross-functional teams (e.g., Retail,
VM, and E-commerce) to ensure goals and timelines are met.
61 Coordinate with external vendors to ensure timely delivery of services (e.g., ecommerce operations and product management).
61 Manage freelance contracts to ensure deliverables meet expectations and budgets
are adhered to.
5. Performance Tracking and Reporting:
61 Track campaign performance metrics, including CPC, CTR, and CPE, and benchmark
against industry standards.
61 Analyze consumer behavior and provide actionable insights to optimize campaigns
and improve sales conversions.
61 Assist in preparing recap reports for major campaigns and brand events.