DUTIES & RESPONSIBILITIES工作职责 1. Responsible for brand strategy. a) Define and communicate brand strategy based on data-driven insights of wearers in different channels and different wearer segments. b) Define the go-to-market strategy c) Translate the strategy into business targets, i.e.: NTS/offtake/market share. d) Leverage the internal resources to implement the aligned strategy.
2. Responsible for portfolio’s complete life-cycle management. a) Work on product value proposition, target audience, selling points and packaging design based on brand strategy. b) Owner of the launch and discontinue process and timeline. c) Coordinate across different functions: reginal team, supply chain, sales, channel marketing, QA on NPI and discontinue.
3. Owner of portfolio performance and P&L. a) Analyze and obtain insights of portfolio’s performance in all channels (NTS, offtake, wearer, share etc.) and perform portfolio forecast. b) Work with cross-functional team to drive brand business. c) Find ways to optimize brand P&L (channel mix, product mix, revenue growth management, etc.)
4. Owner of brand communication from strategy to execution: a) Develop brand communication strategy with objective to grow brand’s equity, consumption, and loyalty to meet business objective in China market. b) Develop, plan & execute integrated marketing activations (traditional media, social media, owned media) based on strong understanding of consumer journey. c) Budget management of brand communication investment. EXPERIENCE & EDUCATION 经验&教育 · Education: Bachelor’s degree above, MBA is a plus Major in Economics & Business/Marketing is a plus
· Experience: Minimum 3+ years' experience in marketing related area Proven product management experience Past successful new product launch experience is a plus
REQUIRED KNOWLEDGE, SKILLS, ABILITIES, CERTIFICATIONS/LICENSES AND AFFILIATIONS必备的知识、技能、能力、证书/从业资格证书以及其他相关的要求
- Strong analytical thinking - Strong communication skills - Proactiveness and ability to learn quickly - Excitement about working under test and learn environment - Connect with purpose of different stakeholders - Energetic, dynamic and creative Language Requirements: Fluent in Chinese and English both written and oral
