We are seeking an experienced and dynamic Marketing Manager, iTero APAC, Ortho to lead our marketing efforts in the Asia-Pacific region. The ideal candidate will be responsible for developing and implementing strategic marketing plans to drive brand awareness, lead generation, and customer acquisition in alignment with the company's overall marketing objectives.
In this role, you will…
Develop and implement ORTHO intra oral scanner marketing strategies and campaigns to engage and educate orthodontists on our products and services in the APAC region with a special focus on integrating iTero into Invisalign marketing and clinical educational programs Collaborate with cross-functional teams to create marketing materials, educational resources, and promotional tools tailored for General Practitioners. Build and maintain relationships with key opinion leaders, medical associations, and healthcare organizations to drive utilization iTero software among existing users, promote our products and services within the ORTHO community. Conduct market research and analysis to identify market trends, competitive landscape, and opportunities for product positioning and differentiation. Monitor and evaluate the performance of marketing campaigns targeted at Orthodontic Practitioners, using data and analytics to optimize strategies and drive business growth. Represent the company at medical conferences, seminars, and industry events to showcase our offerings and build brand presence among Orthodontic Practitioners. Provide training and support to sales teams on marketing initiatives and product messaging targeted at orthodontists.
In this role, you’ll need …
Bachelor’s degree in Marketing, Engineering, Business Administration, or a related field. Master’s degree is a plus. Minimum of 5 years of experience in product marketing roles within the healthcare industry and the APAC market. Strong understanding of healthcare marketing principles, medical education, and the ORTHO market dynamics. Proven track record of developing and executing successful marketing campaigns targeted at healthcare professionals. Excellent communication, presentation, and relationship-building skills. Ability to work collaboratively in a cross-functional team environment and manage multiple projects simultaneously. Proficiency in market research, data analysis, and marketing analytics tools.
About Align6262
Align Technology is a publicly traded medical device company that is62transforming smiles and changing lives. Our global team of talented employees develop innovative technology, tools and treatment options to help dental professionals worldwide achieve the clinical results they expect. Our digital ecosystem combines the power of technology to create beautiful smiles through the integration of AI and machine learning, digital imaging and visualization, biomechanics and material science to develop the Invisalign system, the most advanced clear aligner system in the world; iTero Intraoral Scanners and62OrthoCAD62digital services. Did you know? Align is the world’s largest manufacturer of custom 3D-printed materials.626262
By joining Align, you will be part of a global, fast-growing company in one of the most dynamic industries. Great people, innovative technologies, and meaningful work – these are just some of the62things62employees say make Align Technology a great place to work.
