岗位职责:
Set up Marella’s presence in all E-commerce channels (including TMall ，DY flagship stores, and WeChat E-commerce mini-program), monitor daily operation to reach annual sales targets, work with internal teams and external partners to deliver high level of customer satisfaction.
Reporting line
61 Report to Ecom manager within ecom team and dot-line report to Marella brand head.
Key Responsibilities
61 Work with Marella brand team, Launch Marella Tmall store in 2025, DY and MP stores in 2026
61 Implement store operation tactics aligned with overall E-commerce channel and brand strategy to achieve overall targets including sales, traffic, conversion, return rate, and customer satisfaction
61 Execute product launch, campaign and promotions across all online channels make sure they are aligned with brand strategy, brand image and HQ direction and schedule
61 Monitor third party market platform store daily operation KPIs including followers, members, UV, PV, bounce rate, add to cart and conversion rate, store rating, customer service rating, etc.
61 Work with TP customer service team, internal logistics team and external vendors to ensure customer satisfaction, handle customer complaint cases and other escalations received by CS team
61 Work closely with brand HQ, Ecom marketing and merchandising to ensure effective execution of assortment launch plan and digital marketing campaign calendar on each platform.
61 Research and identify new business opportunities
The Successful Applicant
61 Fluent English is a must, both spoken and written
61 At least 3-5 years of experience in ecommerce operation with new store launch experience
61 Experience of working with TPs on Tmall store operation, DY as a plus
61 Understanding of Tmall campaign schedule and environment
61 Familiar with third party marketplace platform backend and analytics tools, e.g.: Tmall Data Bank, AIPL, FAST, GROW models, etc.
61 Self-reliant and motivated with proven ability to work as part of a team as well as independently