岗位职责 / Key Responsibilities
1. 行业趋势分析 / Industry Trend Analysis
80定期研究并总结WGSN等市场分析工具提供的行业趋势报告，预测未来1-2年的发展方向。
Regularly study and summarize industry trend reports from tools like WGSN to forecast future directions for the next 1-2 years.
80跟踪竞争对手动态及新技术发展，结合自身行业进行对比分析。
Monitor competitors' dynamics and emerging technologies, conducting comparative analyses relevant to the industry.
80参与全球行业展会及活动（如Spoga， OR Show），收集前沿趋势和市场情报。
Participate in global industry events (e.g., Spoga, OR Show) to gather cutting-edge trends and market intelligence.

2. 消费者洞察与需求分析 / Consumer Insights and Demand Analysis
80分析北美、欧洲及亚太区消费者的生活方式及行为习惯，提供洞察支持。
Analyze consumer lifestyles and behaviors in North America, Europe, and Asia-Pacific regions to provide actionable insights.
80开展消费者问卷、焦点小组等定性及定量调研，深挖潜在需求。
Conduct qualitative and quantitative research such as consumer surveys and focus groups to uncover unmet needs.
80通过第三方数据与社交媒体趋势分析，识别热门产品与增长机会。
Identify popular products and growth opportunities through third-party data and social media trend analysis.

3. 市场策略制定 / Market Strategy Development
80根据行业趋势与消费者需求，制定美洲、欧洲、亚太区市场的趋势指导报告。
Develop trend-guided reports for American, European, and Asia-Pacific markets based on industry trends and consumer needs.
80与销售部门合作，为主要客户制定市场进入及新品推广策略。
Collaborate with sales teams to create market entry and product launch strategies for key clients.
80提供市场细分建议，如经济型、豪华型及轻量化产品线的定位与组合规划。
Offer market segmentation recommendations, such as positioning and portfolio planning for budget, premium, and lightweight product lines.

4. 产品开发指导 / Product Development Guidance
80根据消费者需求与趋势提出产品立项要求，包括功能、材质与设计方向。
Propose product development requirements based on consumer needs and trends, including functionality, materials, and design direction.
80与研发团队合作，评估概念产品的可行性并推动原型开发。
Work with R&D teams to evaluate feasibility and drive prototype development for concept products.
80定期审视现有产品线，识别改进机会并制定升级计划。
Regularly review the existing product line to identify improvement opportunities and develop upgrade plans.

5. 跨部门协作 / Cross-Functional Collaboration
80协调研发、设计、销售及供应链团队，确保产品开发进程与需求一致。
Coordinate with R&D, design, sales, and supply chain teams to ensure alignment with product development processes and requirements.
80支持大客户会议，提供趋势报告及产品建议以满足客户要求。
Support key client meetings with trend reports and product recommendations tailored to their needs.
80参与供应商及合作伙伴的沟通，确保资源高效利用和新品按时交付。
Engage with suppliers and partners to ensure efficient resource utilization and timely delivery of new products.

6. 大客户支持 / Key Account Support
80针对Walmart、Target、Metro等客户的市场特点和产品需求，提出定制化产品建议。
Provide customized product recommendations based on the market characteristics and needs of clients like Walmart, Target, and Metro.
80收集并分析客户反馈，优化产品策略以提高客户满意度和销量。
Collect and analyze client feedback to optimize product strategies and improve satisfaction and sales.

7. 报告与沟通 / Reporting and Communication
80定期撰写全球及区域市场分析报告，为管理层决策提供支持。
Regularly prepare global and regional market analysis reports to support management decisions.
80将消费者洞察与趋势转化为产品故事，制作销售提案材料。
Transform consumer insights and trends into product stories and develop sales proposal materials.
80为团队及外部客户提供趋势培训，帮助提升市场敏锐度。
Conduct trend training for teams and external clients to enhance market awareness.