A key figure in the marketing communications for Infineon. To raise Infineon's profile and visibility in China by delivering high-value and influential marketing, communications, public relations and digital transformation. As a result, you will substantially contribute to the company's success.
In your new role you will: To assist business growth, plan and provide content with a comprehensive grasp of the industry, including localizing material from headquarters and local development. Manage cross channel approaches-online and offline- by working with divisions/segments and relevant functional depts. Drive and execute campaigns and programs, such as trade shows and Infineon signature/ customer campaigns & events, ensuring key messages are conveyed and consistent communication between customers, partners, and stakeholders. Continuously optimize the customer engagement performance of campaigns & events, and work with internal stakeholders to utilize data tool to visualize data insights and continuously improve the customer journey process of campaigns and events. Ensure all teams are kept in the loop, funneling communication with key internal stakeholders for implementation and support internal communications. Support other marketing communications related tasks and project as assigned.