Responsibilities : - Design and execute BU strategies to ensure a strong market presence of your responsible animal categories. - Facilitate regular leadership meeting planning, execution, and follow-ups - Track progress and realization of functional scorecard initiatives - Play as strategic interface with all departments within the organization, drive process and change initiatives to define the annual strategic and activity planning - Identify and develop key opinion leaders to ensure strong advocacy for therapy area/ responsible products - Collaborate closely with other functions to achieve objectives of all products across poultry including sales targets and market shares - Work closely with the Asia marketing team of the category for new product launches; - Demonstrate a high level of product knowledge and therapy knowledge under responsibility; - Monitor performance and control A&P budget - Localizes digital content as needed Requirements: - University graduate in any discipline - Min. 8 years experience in a multinational company in a sales and marketing-related position; and prior experience in marketing for at least 5 years - Data analytical skill with the mindset of data drives decision; - Good command of both spoken and written English and Chinese - Excellent communication and interpersonal skills - Highly self-motivated, meticulous, able to work under pressure - Strong collaboration working with a wide variety of key stakeholders