84 Leadership and Team Management: Define with BUs the digital roadmap and ambition. Lead and mentor a team of digital specialists, fostering a collaborative and innovative environment. 84 Customer Interaction: Develop and implement strategies to enhance customer interaction across B2B and B2C channels, leveraging digital tools and platforms. 84 Tool Evaluation and Implementation: Identify and propose appropriate digital tools that meet business needs and adhere to market standards. Oversee the implementation and integration of these tools. 84 Market Analysis: Conduct market research to stay abreast of industry trends and advancements in digital solutions. Ensure the company's digital strategy remains competitive and forward-thinking. 84 Stakeholder Collaboration: Work closely with business line leaders to understand their unique requirements and challenges. Propose and implement customized digital solutions that address these needs. 84 Performance Tracking: Monitor and analyze the performance of digital initiatives. Provide regular reports and insights to senior management, highlighting successes and areas for improvement. 84 Budget Management: Manage the budget allocated for digital tools and initiatives. Ensure cost-effective solutions are chosen and financial resources are utilized efficiently. 84 Training and Support: Provide training and ongoing support to team members and business line staff on the use of digital tools and platforms. QUALIFICATIONS/EXPERIENCE REQUIRED 84 Bachelor’s degree in Business Administration, Digital Marketing, Information Technology, or related field. A Master's degree is preferred. 84 Minimum of 5 years of experience in digital business management, digital marketing, or a related field, with a proven track record of leading teams and managing digital transformation projects. 84 Strong leadership and team management skills. Good team player and ability to work well in a multi-cultural environment 84 Excellent understanding of B2B and B2C customer interaction principles. 84 Proficiency in evaluating and implementing digital tools and solutions. 84 Ability to conduct thorough market analysis and apply insights to strategy development. 84 Excellent communication and collaboration skills. Strong analytical and problem-solving abilities. 84 Budget management experience. 84 Fluency in Mandarin and English essential. French language ability is not a necessity but a positive consideration.