KEY RESPONSIBILITIES
87 GL official owned and earned social media accounts (Red, Tiktok, DIANPING, etc.) management, including monthly content planning and daily platform maintenance. Independently develop and adapt the messages and materials among different platforms based on each platform TA and function on a regular basis.
87 Communicating with digital, retail & CRM teams on Weibo, Wechat, Mini program, and website content planning, be responsible for omnichannel messages consistency.
87 Optimizing communication matrix for different goals of marketing campaigns (brand-driven or sales-driven): paid media/AD buying, live-streaming, KOL/KOC amplification, media/celebrity collaboration, etc.
87 Working closely with agency, controlling the quality of media & KOLs' content outputs, tracking each action’s status and respond to emergencies, monitoring and measuring the communication/exposure result, conversion rate and take full charge of debriefing reports.
87 Establishing and maintaining a good relationship with media, stylists, and celebrity agents for product loan/seeding, and taking initiative in building on the existing relationships to create new PR opportunities to maximize the brand exposure and awareness.
87 Offline PR event planning and support: media day, forum, Christmas lighting ceremony, etc.
87 Support manager on the campaign 360-degree communication plan build-up to fulfill the business goals: brand awareness, traffic, sales, AD value, consumer engagement rate, etc.
87 Preparing and updating marketing PAC for weekly meetings and marketing comments deck for monthly financial review.
SKILLS AND QUALIFICATIONS REQUIRED
87 Be a university bachelor degree holder or above, preferable with marketing or fashion management related major.
87 Fluent in Mandarin and English in both written and oral communication.
87 Good command of copywriting skills, both social and press oriented.
87 Minimum 3-5 years of relevant work experience within luxury, fashion or agency.
87 Knowledge and passionate of niche designer/fashion brands.
87 Hardworking, committed, reliable, independent and yet a good team-player.