1. Perform market research to understand the customer needs and pain points. Deliver strong and clear value proposition of Magnaflux products targeted at different markets;
2. Coordinate and participate in on-going Innovation/VOC exercises. Combine this information with business case analysis to define and execute product development plans for the local market;
3. Competitor product research and analysis, monitoring changes within target markets;
4. Develop product analysis, product life cycles, new product roadmap, pricing strategy and positioning for local market;
5. Coordinate with global and local teams for new product development and launch in the local market;
6. Support on marketing communication (collateral, technical documents and training tools/courses);
7. Active participation in sales project, including pre-sales and after sales;
8. Active participation in customer training, marketing tradeshow and seminar etc.