Job Responsibilities:
1.Strategy Planning & Execution: Develop and implement long-term and short-term marketing plans based on the company's vision and business objectives, including product positioning, market analysis, competitive strategies, and brand promotion.
2.Market Research & Analysis: Conduct regular market research to analyze consumer behavior, market trends, and competitor dynamics, providing data-driven support for decision-making.
3.Brand Building & Management: Be responsible for building and maintaining the brand image, enhancing brand awareness and reputation through multi-channel marketing efforts, including digital marketing, social media, PR events, offline activities, etc.
4.Digital Marketing Optimization: Proficient in SEO, SEM, social media marketing, content marketing, and other digital marketing tactics, leveraging data analytics tools to optimize marketing effectiveness and increase ROI.
5.Budget Management: Formulate and monitor the marketing budget, ensuring efficient resource utilization and maximizing cost-effectiveness.
6.Team Leadership & Collaboration: Assemble and lead a high-performing marketing team, including market analysts, content creators, digital marketing specialists, etc., fostering creativity and cross-departmental cooperation.
7.Performance Evaluation & Optimization: Establish a marketing performance evaluation system, regularly analyze marketing activity data, assess ROI, and adjust strategies based on results to continuously optimize marketing processes.
8.Innovation & Partnerships: Explore new marketing channels and technologies, build partnerships with collaborators, media, KOLs, etc., expanding market boundaries.

Job Requirements:
1.Education: Bachelor's degree or above in Marketing, Advertising, Media, or related fields.
2.Experience: Minimum of 5 years of marketing experience, with at least 3 years in a management role and a proven track record of leading teams to complete large-scale marketing projects.
3.Professional Skills: Proficient in marketing theories and practices, familiar with various marketing tools and techniques, with excellent data analysis abilities.
4.Leadership: Strong leadership, communication skills, and teamwork spirit, capable of effectively motivating team members and driving project execution.
5.Innovative Thinking: Rich in innovative thinking, able to keep up with market trends and propose and implement novel marketing strategies.
6.Language Ability: Excellent English communication and written skills, with preference for those capable of cross-cultural communication.
7.Adaptability & Stress Resistance: Ability to quickly adapt to changes and effectively manage stress, maintaining high efficiency in a fast-paced environment.