Introduction:



We are looking for a dynamic and
results-driven Marketing Specialist to join our team. The ideal candidate
should have a strong background in the automotive industry and experience in
planning and executing marketing activities. This role will involve developing
marketing strategies, supporting product launches, and managing key campaigns
that drive brand awareness and customer engagement.







Key Responsibilities:



61 Develop and execute marketing campaigns
to promote products and services in the automotive sector.



61 Collaborate with cross-functional teams
to align marketing strategies with business objectives.



61 Marketing intelligence and data analysis,
understand customer needs, competitor activities, and industry trends.



61 Manage and coordinate various marketing
activities including events, digital campaigns, and promotional materials.



61 Analyze marketing data and performance
metrics to optimize campaigns and improve ROI.

61 Support the development of marketing content, including product descriptions,
presentations, and advertisements.



61 Maintain strong relationships with
internal teams and external stakeholders, including customers, partners, and
agencies.



61 Contribute to the continuous improvement
of marketing processes and strategies.







Qualifications:



61 Bachelor’s degree in marketing, Business,
or a related field.



61 3+ years of experience in marketing.



61 Marketing intelligence and data analysis.



61 Strong understanding of marketing
principles, market research, and digital marketing tools.



61 Experience in managing marketing events,
from concept to execution.



61 Excellent communication and interpersonal
skills.



61 Proficiency in marketing software and
analytics tools



61 Ability to think creatively and
strategically, with strong problem-solving skills.



61 Fluent in English. （writing and speaking）







Preferred Skills:



61 Knowledge of automotive industry trends
and consumer behavior.



61 Experience with B2B marketing or working
with OEMs/Tier 1 suppliers.



















职位名称：市场专员



工作地点：上海



职位类型： 全职







职位简介：



我们正在寻找一位充满活力、结果导向的市场专员加入我们的团队。理想的候选人应该具有汽车行业背景，并拥有市场活动策划和执行经验。该职位将负责制定市场策略，支持产品发布，并管理关键营销活动，推动品牌知名度和客户参与度。







主要职责：



61 制定并执行市场活动，推广汽车行业相关产品和服务。



61 与跨部门团队合作，确保市场策略与业务目标的一致性。



61 市场数据分析，了解客户需求、竞争对手动态和行业趋势。



61 管理和协调各种市场活动，包括展会、数字营销活动和推广材料。



61 分析市场数据和绩效指标，优化活动效果并提升投资回报率。



61 支持市场内容的开发，包括产品描述、展示材料和广告等。



61 与内部团队及外部利益相关者（如客户、合作伙伴和代理商）保持良好关系。



61 为市场流程和策略的持续改进做出贡献。







任职要求：



61 本科及以上学历，市场营销、商务或相关专业。



61 3年以上市场营销经验。



61 具备市场数据分析能力。



61 深刻理解市场营销原理、市场调研及数字营销工具。



61 具备管理市场活动的经验，从概念到执行。



61 良好的沟通和人际交往能力。



61 熟练使用市场营销软件和分析工具。



61 具备创新和战略思维能力，具备较强的解决问题能力。



61 能够流利使用英语（书写和口语）。







优先考虑条件：



61 熟悉汽车行业趋势和消费者行为。



61 有B2B市场营销经验或与OEM/Tier 1供应商合作的经验。