Strategy & Planning * Lead, align and execute PR and social media strategy from planning to execution, in compliant with brand communication goals and guidelines.02 * Lead the Influencer Marketing tactics for new product launch / marketing campaign, lead the creation of Influencer marketing brief for each campaign with social agencies.02
Social Media:02 * Manage brand owned social platform WeChat, Weibo, Red & Douyin with the support from agency.0202 * Regularly monitor social media trends, market insights, explore new social media platform, social listening tools, and competitor information acquirement.02 * Weekly & monthly social platform review with the readership & social followers’ growth.02 * Solid knowledge regarding social measurements and industry benchmark.02 * 02Strong copywriting capability to lead social agency for social articles drafting & proof reading. Strong sense of creative ideation to gain buzz for the brand accounts.02
Influencers Management:02 * Fully understand China KOL / KOC landscape across all social platforms, being able to come up with KOL / KOC strategy.02 * Evaluate, select, and manage KOL / KOC with social agencies.02 * Build solid and trackable social KOL/ KOC measurement standard to ensure the success of influencer marketing.02 * Source, identify and build sustainable partnership with paid social platforms, KOL and brand advocates in a holistic social marketing management.02 * Work cross internal stakeholders and external agencies to ensure campaign plan alignment, execution quality and on-time delivery.02 * Deeply understand the detailed tactics of KOL management, be able to drive traffic to online/offline sales touchpoints through social / KOL activities, and to evaluate the effectiveness with measurable KPIs.
Public Relations * News release proof reading & revising * Media relations management02 * Media event planning & management
