【工作职责】
1. New Product Development
- Support market research, consumer insights, and competitive analysis to drive product innovation including concept development, formulation development, consumer test etc.
- Collaborate with R&D, content, finance and supply chain teams on product formulation, packaging, and cost efficiency.
- Execute product launch plans with integrated marketing strategies across channels.
2. Brand Communication & Campaign Management
- Support omnichannel campaigns (digital, social media, KOL partnerships, events, crossover) to enhance brand equity and innovation awareness & sales acceleration
- Create engaging content and optimize media ROI through data-driven adjustments.
- Monitor campaign performance and sales data
- KOL/KOC management and gatekeeping content proposed by KOL/KOC
3. Cross-functional Collaboration
- Collaborate with sales and e-commerce teams to ensure campaign effectiveness and innovation target delivery；
- Support Ad-hoc internal and external projects with cross function teams.

【工作要求】
1. Bachelor’s degree in Marketing, Business, or related field.
2. 1-3 years of FMCG marketing experience or creative agency experience
3. Proficient in data analysis (Excel/PPT); excellent communication and project management skills.
4. Passion for Western cuisine trends; fluent in English for global collaboration.