1. Provide premium, personalized service to assigned accounts to ensure a high level of customer satisfaction and loyalty. 2. Manage and nurture relationships with existing assigned accounts to understand their needs and ensure their service expectations are met or exceeded. 3. Serve as the main commercial point of contact for accounts, addressing any issues they may have promptly and effectively. 4. Collaborate with network, operations, branches and product teams to ensure client needs are met with tailored products and services. 5. Identify and develop new business opportunities and increase the share of wallet of assigned accounts where feasible.