RESPONSIBILITIES: 61 Working with Marketing team, design and deploy holistic brand strategy and calendar for ANEST to grow brand awareness and local appeal. 61Initiating digital marketing strategies covering all disciplines including all digital channels , ensuring digital objectives are met and integrated with overall marketing strategy 61Coordinate digital channels day to day & work closely with varied digital platforms for efficient, effective and timely execution of campaigns and promotion programs
61 Responsible for copywriting and translations for key social and media channels, including press release and social post drafting and posting. 61 Manage and grow social media channels; drive content planning and weekly reporting while delivering on growth. Analyze social performance through regular reporting and KPl assessments. 61Participate & execute effective digital marketing strategies to build and nurture the brand so as to drive business and revenue growth 61 Drive key KOL/ KOC projects while actively identifying new emerging influencers that fit brand tonality 61 Support brand and retail events, including concept, guest management and exposure follow up. 61 Keep close monitoring of hot social buzz and competitor/influencer activities. Regularly share industry best practices with global and local teams. 61 Support marketing team with basic design needs as required 61 EC and Website assets renew, UI optimization and product management
QUALIFICATIONS 61 Minimum 1 year of full-time marketing or relevant internship experience 61 Strong digital & Social skill is a must; good English communication skill 61 Basic photoshop and design skills required or willingness to learn 61 Entrepreneurial spirit and thrive in a fast-paced 61 Proactive, committed & responsible