The purpose of the Customer Offering Manager is to maximize total revenues and margins by developing a market assessment and product strategy to optimize the customers offerings though Amplifon’s product & services portfolio. This includes the design and maintenance, portfolio management and pricing / promotion mix strategy and monitoring.
Key Accountabilities and Responsibilities
Support Amplifon own-labelling product marketing, including,
61 Design product portfolio
61 Hearing aids and other products:
61 Design product life cycle and launch of NPDs based on innovation funnel of suppliers (continuous relationship with them); leadership of launch projects in collaboration with other functions: Finance, Sales, Procurement, Audiology, etc.
61 Monitor and optimization of product portfolio
61 Monthly forecast accuracy of product mix, average selling price and discount
61 Pricing strategy & execution control in store
61 Monthly price forecasting
61 Monitor average selling price, discount and margins performance and data analysis to detect issues, areas of improvement and recommending actions
61 Lead a continuous store systems evolution to always ensure full control on pricing, promotions, and discount execution in store (Key user and liaison with IT function)
- Define annual calendar & campaign execution
61 Prepare for APE big launch in Y25 Q3/Q4 with comprehensive launch package and be responsible for landing in all touch points.
61 Design annual calendar and activities to be in line with annual business purpose
61 Promotions (including CRM, other activities) well execution to reach ASP target and to push consumer upselling; post-mortem analysis
61 Disruptive business model thinking to boost market share and ensure company growth
61 Competition monitoring and reacting
Define Amplifon Full Services (including own-labelling & retailor services)
61 Design Amplifon, as a Hearing Solution retailor, full services package, to give customer valuable benefits, whilst being competitive in the market.
61 Define own-lablelling product bundles service and additional service packs, attached to the purchase of Hearing aids to push upselling and generate cross-selling.
Other tasks as deemed appropriate by Manager .
Other tasks as deemed appropriate by Manager
Experience and Qualifications
Essential Qualifications:
61 Masters or bachelor’s degree in engineering, marketing, business, or related field.
Essential Experience
61 Deep experience in pricing and product offering, esp. medical related products
61 Hearing-aids related experience is highly preferred.
61 Proven track record of multifunctional projects leadership
61 Digital knowledge would be very appreciated
61 BI experience very appreciated
Skills and Competencies
Soft Skills:
61 Alignment to the Amplifon Values
61 Excellent written and verbal communication skills
61 Ability to manage and prioritise competing demands with a customer-focused and outcomes-cantered approach
61 Passionate for results and performance
61 Driving innovation and continuous development thinking
61 Comfortable dealing with ambiguity
61 Entrepreneurial spirit
61 Detail and quality focussed
Technical skills:
61 Financial and analytical acumen
61 High proficiency using MS Office Suite
61 Demonstrated understanding of project management, process management, service delivery and PM software .