In short We are excited to offer the position of CRM Lead China to an entrepreneurial professional eager to join our growing China team. Our mission at On is to ignite the human spirit through movement. Inspired by athletes. Powered by Swiss engineering. Move with us, and Dream On. On is a globally fast-growing running brand. Our success is built on exclusive collaborations with the best sports stores and a premium service concept. We aim to inspire runners across the APAC region. As a Swiss company, On operates with greater speed, customization, and creativity than conventional brands. Your mission As the CRM & Membership Lead - China, you will take ownership of building, executing, and optimizing the CRM and Membership strategy for the China market. You will work cross-functionally with internal and external stakeholders to drive engagement, retention, and loyalty across all channels, ensuring that On’s CRM initiatives are best-in-class. Key Responsibilities: - Develop and Execute CRM & Membership Strategy - Define short-term and mid-term strategies for CRM and membership, ensuring alignment with On China’s overall business objectives. - Design customer lifecycle journeys, from acquisition to retention, driving customer engagement and maximizing lifetime value. - Build and optimize membership programs that are unique to On and resonate with Chinese consumers. - Omnichannel CRM Experience & Execution - Lead CRM initiatives across all touchpoints, including offline store, WeChat ecosystem, Tmall, Douyin, and other touch points. - Design and implement an omnichannel engagement strategy, ensuring seamless integration across different platforms. - Work closely with the retail team to enhance in-store CRM experiences and loyalty benefits. - Optimize the usage of digital tools, such as CDP, MA, SCRM, etc, to strengthen consumer engagement. - Project Management & Cross-functional Collaboration - Act as the project and budget owner for CRM-related initiatives, ensuring smooth execution and risk management. - Collaborate effectively with marketing, e-com, retail, tech, and data teams, influencing key stakeholders to drive CRM success. - Manage relationships with external vendors and partners to support CRM technology development and execution. - Data-Driven Decision Making & KPI Optimization - Define, track, and analyze key CRM performance metrics (customer lifetime value, retention rate, etc.). - Develop actionable insights from customer data and translate them into tangible CRM initiatives. - Regularly report CRM performance, providing recommendations for continuous improvement. - Customer Experience & Personalization - Leverage data to build dynamic segmentation and personalize customer communication. - Enhance customer engagement through tailored experiences and loyalty incentives. - Work with content and digital teams to create compelling member-exclusive campaigns. Your story We are looking for a CRM expert who is strategic yet hands-on, analytical yet creative, and thrives in a fast-paced environment. If you resonate with the following, we would love to hear from you: - Strong project management and stakeholder influence skills – You have a proven track record of lead cross-functional projects, driving consensus, and delivering results within deadlines. - Hands-on experience in omnichannel CRM & Membership – You have practical execution experience in offline and online CRM touchpoints, including retail stores, WeChat, Tmall, Douyin, and other e-commerce/social platforms. - Deep business and product knowledge in CRM – You understand CRM digital tools, consumer lifecycle management, loyalty programs, and membership strategies. - Strong analytical skills – You are data-driven and have experience working with customer segmentation, engagement KPIs, and data analytics to optimize CRM strategies. - Fluent in English and Chinese – You can confidently communicate with both local and global teams. Meet the team As you might expect from a sports brand with running at its core, the APAC team at On is a dynamic and fast-paced environment. You will be part of the China Digital Team, working alongside a group of highly motivated individuals. What we offer On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose. On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.
