1. Educational Background: A bachelor's degree or above. A solid foundation in understanding market dynamics and formulating effective marketing strategies.
2. Industry Experience: Prior experience in the adhesive - related products industry is highly preferred. Familiarity with the characteristics, applications, and market trends of such products will enable quicker adaptation to the role.
3. Key Account Management: Candidates with experience in working with key accounts are preferred. This involves the ability to build and maintain long - term relationships with high - value clients, understand their needs, and tailor marketing approaches accordingly.
4. Marketing Skills: Proficiency in market segmentation, target market identification, and developing targeted marketing campaigns.
5. Communication and Collaboration: Excellent communication skills are necessary for interacting with cross - functional teams, clients, and partners. The ability to collaborate effectively within the organization is crucial for successful marketing initiatives.
6. Problem - Solving and Adaptability: The capacity to analyze market challenges, develop innovative solutions, and adapt to changing market conditions. A proactive and flexible approach to work is highly valued in this role.