岗位职责:
83 工作目的描述：
The primary purpose of this role is to provide strategic insights and market intelligence to guide brand, innovation, and market expansion strategies. The position involves a deep understanding of the business environment, including competitive analysis, consumer/ABO behavior, and market trends. The role requires the application of advanced market research methodologies to design, execute, and interpret research studies that inform decision-making and mitigate risks. Additionally, the role entails effective project management, collaboration with internal and external stakeholders, and the integration of secondary data sources to address complex business questions. The position also supports commercial planning and analysis, including budget management and market activity planning. The ideal candidate will possess strong analytical skills, strategic thinking, and the ability to communicate insights effectively to drive business growth.

83 主要职责：
Strategic Insight through Understanding of the Business Environment
61 Develops a strong understanding of the assigned brands/product categories, including up-to-date knowledge of the competition, needs states, benefits, key messages and consumer/ABO behavior
61 Effectively communicates insights from primary and secondary research, as well as ABO interview
61 Consolidates insights from multi-country studies to inform global strategies
61 Be the voice of the customer in brand, innovation and market expansion strategy development and decision-making
61 Identifies knowledge gaps and recommends appropriate research to answer business questions and mitigate risk in decision-making

Market Research Methodologies and Design
61 Conducts all research studies in alignment with brand strategies
61 Understands market research design and implications for decision-making
61 Applies the correct approach to research design for specific phases within the product development cycle
61 Identifies sound approaches to research based on the hypotheses and situational constraints
61 Interprets research findings and synthesizes them into actionable business insights
61 Continually explores new methods and suppliers to bring the latest thinking and most effective decision support to the Division

Market Research Project Management
61 Develops and executes plans and objectives for specific market research projects
61 Negotiates with external vendors and internal brand teams to identify, produce, and interpret relevant data
61 Identifies and uses appropriate methods and channels to communicate findings
61 Prepares and presents market research findings to Marketing, R&D and relevant couterpart

Awareness, Utilization and Integration of Secondary Data Sources
84 Demonstrates expertise with international secondary data sources, such as Euromonitor, Kantar and Nint
84 Synthesizes data from multiple sources to address complex business questions
84 Enhances primary research with appropriate use of secondary data

Commercial Planning & Analysis
61 Assists in the development of MKT Annual Goal Plan (AGP) and yearly sales budget.
61 Assists in coordinating market activity planning and consolidating commercial business plans
61 Assists with control of annual budget, working closely with product and solution teams to develop budget plans
61 Monitors and manages market research activities within budgeted constraints
61 Responsible for market research budget for assigned brands projects
61 Responsible for managing monthly accruals for assigned projects

任职要求:
Minimum 5+ years in market research, with both agency and client-side experience.
Familiar with various research solution (Quali & Quanti) & model (Conjoint, U&A, Nielsen RMS, Kantar Worldpanel, TMIC) is preferred.
Experience in consumer nutrition and/or pharmaceutical industries is preferred.