Key Responsibilities:
1.Develop Differentiation Strategy: Lead the creation of a robust differentiation strategy for healthcare professionals (HCPs) across all channels, including Pediatrician, Neonatologist, Children Health, etc., ensuring that Clesrovimab is recognized as the *** choice for RSV prevention in infants.
2.Craft Marketing Narrative: Develop a compelling marketing narrative that effectively communicates the differentiation value of Clesrovimab, driving customer engagement and fostering recognition of our product’s unique benefits.
3.Oversee HCP Tactical Plan: Manage the development and execution of the HCP tactical plan, ensuring alignment with marketing objectives and overseeing campaign design to maximize impact.
4.Customer Insights and Segmentation: Lead initiatives to gather key customer insights, conduct market segmentation, and define targeting strategies that effectively address the needs of specific HCP audiences.
5.Establish Performance Metrics: Define and establish metrics and key performance indicators (KPIs) to assess the effectiveness of HCP strategies and initiatives, ensuring continuous improvement based on data-driven insights.
6.Stakeholder Collaboration: Build and maintain strong relationships with internal and external stakeholders to enhance communication and collaboration, ensuring alignment on strategic goals and objectives.

Qualifications:
- Bachelor’s degree in Marketing, Business, Life Sciences, or a related field; an MBA is preferred.
- Proficiency in English is required, with strong verbal and written communication skills.
- A minimum of 8 years of experience in MNC pharmaceutical marketing and 2 years management experience, particularly in HCP strategy or related roles. Experience with pediatric drugs or vaccines, seasonal product, RSV mAbs, and launch products is highly desirable.
- A strategic thinker with robust project management skills and the ability to manage multiple initiatives simultaneously.
- Proven ability to successfully develop and implement marketing strategies targeting healthcare professionals.
- Strong analytical skills, with the capacity to translate data into actionable insights and strategic recommendations.
- Excellent communication and interpersonal skills, capable of influencing and driving cross-functional collaboration effectively.