1.Collaborate with leadership to craft mid-to-long-term brand/category vision, growth strategies, and execution roadmaps.
协助上级并参与制定品牌发展/品类增长中、长期愿景目标、战略、策略要点及执行计划
2.Steward brand equity development, overseeing all brand content creation and maintaining consistent brand voice and aesthetic.
发展并管理品牌资产，主导并执行品牌内容资产的发展，全面把控品牌调性
3.Design 360° brand communication strategies aligned with annual/quarterly business objectives.
根据年度/季度的生意目标，制定品牌360度品牌沟通策略
4.Lead cross-channel content calendar planning and execution to amplify brand positioning.
主导、管理、执行品牌全渠道年度内容沟通日历，传播、夯实品牌对外形象输出
5.Architect data-driven marketing campaigns (annual/quarterly/monthly) to drive customer acquisition and e-commerce growth.
从市场营销的角度，制定品牌生意增长策略、年度/季度/月度的营销推广日历，以确保品牌新用户的招募、品牌电商渠道的生意增长
6.Partner with sales teams, TP agencies, and vendors to implement campaigns, monitor performance metrics, and optimize ROI in real-time.
与销售团队、TP和其他相关供应商紧密沟通合作，主导并有效执行营销推广日历，进行实时的效果监控，并作出及时的修正与调整;
7.Serve as key liaison between internal teams (Marketing/Sales/Product) and external partners (retailers/platforms) to maximize brand exposure and secure marketing privileges.
成为对内（品牌营销团队/销售团队/产品团队）、对外（销售通路、渠道平台）之间的桥梁、核心沟通窗口，为品牌争取曝光、权益的***化
8.Spearhead integrated campaigns including product launches and brand moments.
积极主动发起并执行品牌整合营销项目，包括但不限于新品上市、品牌重要节点
9.Cultivate strategic partnerships with celebrities, KOLs, and media outlets.
维护及管理品牌对外关系，包括但不限于明星、KOL、媒体
10.Manage end-to-end content production budgets and resource allocation.
全权负责并管理内容策划及创作的预算分配及使用