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数字营销经理 (MJ000272)
25-35万/年
人 · 本科 · 8年及以上工作经验 · 性别不限2025/04/18发布

南京西路1788号

公司信息
AkzoNobel 阿克苏诺贝尔 - Decorative Paints

外资(欧美)/5000-10000人

该公司所有职位
职位描述
Tiktok Livestreaming Management (Dulux)
70 Lead Dulux Tiktok livestreaming strategy to acquire leads for offline stores
70 Build up holistic livestreaming plan on yearly/quarterly/monthly basis and able to
implement on daily operation
70 In charge of day-to-day operation of livestreaming for Dulux Brand including
livestreaming design, script, live streamer selection and driving traffic to
livestreaming as well as to co-work promotional plans with sales team to maximize
livestreaming delivery in line with KPIs.
70 Follow up with sales and internal team on leads conversion rate
70 Collaborate closely with internal stakeholders e.g., Branding, Product, Sales, Dulux
Academy to deliver live-streaming content or activities.
70 Monitor, analyze and review the effectiveness and success for Dulux official live
streaming performance from business mindset and day-to-day operations and
improve timely.
70 Work closely with internal team to empower distributors’ social commerce if
needed.
61 Official Website Management (Dulux, Dulux Pro, Levis, Huarun, Huarun Pro,
Levis Pro and Sikkens)
70 Work with Global team, IT, local agency to manage official websites for multiple
brands
70 Update website content with latest brand, product, retail store information.
70 Work together with internal team and agency on mini-site establishment to promote
hero product or brand campaign
70 Work with Global team, local IT and legal team on cookie policy, privacy setting and
data protection topic.
61 Official WeChat Mini-Program Management (Dulux, Dulux Pro and Huarun)
70 Accountable for the development plan for Dulux, Dulux Pro and Huarun WeChat
mini-program to ensure both content and functions of applications are user-friendly
and in line with brand guideline.
70 Work with Global team, IT, local agency to manage official websites for multiple
brands
70 Update content with latest brand, product, retail store information.
70 Work together with internal team and agency on mini-site establishment to promote
hero product or brand campaign
70 Work with Global team, local IT and legal team on cookie policy, privacy setting and
data protection topic.
61 Social Media Management (Levis)
70 Develop and implement social media communication strategy for Levis WeChat
and WeChat channel account.
70 Work together with social agency to deliver social content based on monthly
calendar.
70 Monitor user comments and distribute users’ comments to related team if needed.
70 Monitor competitors’ social media accounts’ performance and get insights from
competitors and take actions accordingly.
Job Description
AkzoNobel
70 Review social media performance on monthly basis and adjust next month planning
if needed
61 Social Media Management (Dulux Pro and Huarun Pro)
70 Work with project team on Dulux Pro and Huarun Pro social media strategy
development
70 Work with project team on daily content development and delivery
70 Review social media performance on monthly basis
任职要求:
Bachelor degree and above
61 8+ years e-Commerce experience is required.
61 Proven working experience in Social Commerce area and has comprehensive
knowledge of livestreaming
61 Strong commercial understanding and sensitive for the markets.
61 B2B2C Marketing and Deco related working experience is a plus
61 Solid team player with excellent interpersonal and communication skills with
internal and external team
61 Good analytical skills
61 Be self-motivated and willing to learn.
61 Fluent in oral and written English, and skillful in MS office.

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