Company:
Our client is a leading French retail activation group, specializing in creative branding, commercial
space design, pop-up design, visual merchandising, and retail campaigns.
我们的客户是法国一家领先的零售活动集团，专门从事品牌创意、商业空间设计、pop-up 设计、视觉营销和零售活动。
Job Summary：
Our client is looking for an advertising account manager with both brand strategy thinking and packaging service experience. As a translator of brand value and market demand, you will lead the whole chain of solutions from brand positioning to packaging implementation and help our clients to build a brand asset system with market influence.
我们正在寻找一位兼具品牌战略思维与包装服务经验的广告客户经理，作为品牌价值与市场需求的翻译官，您将主导从品牌定位到包装落地的全链路解决方案，助力客户构建具有市场影响力的品牌资产体系。
Job Responsibilities
61 In-depth deconstruction of client's brand strategy, develop packaging-driven brand upgrading programme (ESG packaging strategy is a plus)
深度解构客户品牌战略，制定包装驱动的品牌升级方案（含ESG包装策略更佳）
61 Manage parallel projects and co-ordinate the creative team to transform the brand visual system into a packaging system.
管理并行项目，统筹创意团队完成品牌视觉体系到包装系统的转化落地
61 Develop packaging service product line and establish service matrix from brand audit, packaging strategy to display optimization.
开发包装服务产品线，建立从品牌审计、包装策略到陈列优化的服务矩阵
61 Quantify the effect of packaging design on brand awareness by using brand equity evaluation model.
运用品牌资产评估模型，量化包装设计对品牌认知度的提升效果
61 Lead packaging innovation proposals for new consumer scenarios (smart packaging/sustainable packaging/experiential packaging).
主导新消费场景下的包装创新提案（智能包装/可持续包装/体验式包装）
61 Cultivate clients' perception of packaging value, and upgrade packaging services to strategic brand cooperation.
培养客户对包装价值的认知，将包装服务升级为品牌战略级合作
61 Establish an ecological library of packaging suppliers to accurately match creative solutions with production processes
建立包装供应商生态库，实现创意方案与生产工艺的精准匹配
Requirements:
61 Bachelor's degree in advertising, marketing, brand management, etc., with a background in brand consulting or advertising agency.
广告、市场营销、品牌管理等本科，需具备品牌咨询公司或广告公司从业背景
61 3+ years of branding experience in consumer goods/luxury goods field, with at least 5 or more packaging full project leads
3年以上消费品/奢侈品领域品牌服务经验，至少主导过5个以上包装全案项目
61 Proficient in packaging design process, able to accurately interpret structural design drawings and graphic design proposals.
精通包装设计流程，能精准解读结构设计图与平面设计提案
61 Excellent communication skills in English and Chinese, affinity and ability to make independent proposals.
优秀的中英文沟通能力，有亲和力，有独立提案能力
61 Excellent project and time management skills, able to work under pressure.
优秀的项目和时间管理能力，适应在压力下工作