Main Tasks / 主要任务
*English speaker needed
- Plan and execute an integrated cross-channel marketing strategy to deliver growth and engagement for DPO International.
- Develop and execute integrated marketing initiatives across digital platforms (WeChat, Weibo, Douyin, Xiaohongshu, email marketing, and the company website) and field marketing activities (trade shows, Innovation Days, seminars, and industry events).
- Ensure local marketing execution aligns with global brand guidelines while optimizing campaigns for the Chinese market.
- Analyse the customer journey and campaign performance to drive acquisition, revenue growth, and retention, providing insights through data analytics and reporting.
- Collaborate with the Sales, Scientific & Regulatory Team and Marketing Team in HQ to develop and implement content marketing strategies and content creation, including writing articles, case study, and marketing materials.
- Stay updated on new marketing trends and implement innovative strategies to enhance brand awareness.
- Support and execute the demand generation strategy, including inbound and outbound marketing tactics.
- Identify and collaborate with influencers, KOLs, and online media publishers to expand brand visibility.
- Manage social media engagement, including responding to inquiries, troubleshooting issues, and maintaining brand consistency.
- Perform any additional tasks assigned by management.

中文：
*需要会说英语的人
- 计划并执行整合多渠道的营销策略，以推动DPO International的增长和用户参与度。
- 制定并实施整合数字平台（微信、微博、抖音、小红书、电子邮件营销及公司网站）与现场营销活动（展会、创新日、研讨会和行业活动）的营销举措。
- 确保本地营销执行符合全球品牌指导方针，同时针对中国市场优化各项活动。
- 分析客户旅程及活动表现，通过数据分析和报告提供洞察，推动客户获取、收入增长和客户保留。
- 与销售、科研及法规团队以及总部市场团队合作，共同制定并实施内容营销策略与内容创作，包括撰写文章、案例分析及营销资料。
- 关注最新营销趋势，实施创新策略以提升品牌知名度。
- 支持并执行需求生成策略，包括内向与外向的营销策略。
- 寻找并与意见领袖（Influencers）、关键意见领袖（KOLs）及在线媒体出版商合作，以扩大品牌影响力。
- 管理社交媒体互动，包括回复咨询、处理问题以及维护品牌一致性。
- 完成管理层分配的其他任务。

Minimum Requirements
- Education: Bachelor’s degree in Marketing, Digital Marketing, Advertising/Media, Food science or equivalent. Other majors are welcomed to apply as well.
- English verbal skills
- Working Experience: 3-5 years of experience in marketing, including both digital and field marketing, preferably within an international corporate environment.
- Strong understanding of China’s digital landscape and social media ecosystem (WeChat, Weibo, Douyin, Xiaohongshu, etc.).
- Experience in planning and executing trade shows, industry seminars, and in-person marketing events.
- Data-driven mindset with experience in China-based analytics tools (such as Baidu Analytics), social media analytics, and reporting tools.
- Ability to work collaboratively with cross-functional teams across different regions.
Skills and Characteristics/Personality:
- Required language(s): Chinese, English
- Exceptional writing and editing skills, with experience creating content for digital and traditional marketing channels.
- Strong interpersonal and communication skills.
- Creative problem-solving skills.
- Strong project management skills and ability to handle multiple tasks in a fast-paced environment.
- Self-starter with the ability to work independently and as part of a team in a fast-paced environment.
- Comfortable with multitasking in a deadline-driven environment.
- Flexible and solution-oriented approach with excellent time management skills.

最低要求
- 学历要求：市场营销、数字营销、广告/媒体、食品科学或相关专业本科及以上学历。其它专业也欢迎申请。
-英语口语能力
- 工作经验：3-5年市场营销相关工作经验，包括数字营销和现场营销经验，优先考虑具有国际企业背景者。
- 深刻理解中国的数字环境及社交媒体生态系统（如微信、微博、抖音、小红书等）。
- 具有策划和执行展会、行业研讨会及现场营销活动的经验。
- 拥有数据驱动思维，熟悉中国本土的数据分析工具（如百度统计）、社交媒体分析及报告工具。
- 能够与跨区域、多职能团队进行协作。
技能与特质/个人素质：
- 必须掌握语言：中文、英文
- 出色的写作和编辑能力，具备为数字及传统营销渠道创作内容的经验。
- 良好的人际交往和沟通能力。
- 具备创新的解决问题能力。
- 优秀的项目管理能力，能在快节奏环境中处理多项任务。
- 具备自我驱动能力，既能独立工作，又能在团队中协作。
- 能够在严格的时间要求下同时处理多任务。
- 具有灵活且以解决方案为导向的工作态度，以及出色的时间管理能力。