1. Digital marketing strategy - Developed and executed a comprehensive digital marketing strategy, resulting in improved demand generation and increased sales conversion - Implemented data-driven improvements to existing programs and created new initiatives for various business models 2. E2E marketing campaign deployment - Orchestrated end-to-end marketing campaign deployment and established marketing automation flows for campaign success - Collaborated with internal teams and third-party vendors to optimize digital user experiences, contributing to content management and media buying - System integration, including Baidu paid search, LinkedIn feeds, Toutiao, Tencent ads, Webinars, WeChat, SCRM, ABM marketing, etc. 3. Data analytics - Conducted digital analytics, tracking and reporting relevant KPIs, and used tools such as Power BI, Salesforce, Adobe Analytics, and Eloqua 4. Communication, Branding and BG events - In charge of communication tools and lead major communication within BG - Contact window to collaborate cooperate branding team to facilitate branding activity execution in BG - Lead major BG events , such as townhall, EMV, annual dinner, CIIE (BG contact window) etc.
