Strategic Marketing Plan – 30%
61 Market penetration to increase market transparency for strategic potential opportunities.
61 Collaborating with countries/regions for better design strategic plan to support business development.
61 Understand market dynamic situation and industry trend to design feasible roadmap for ASY APAC and each country.
61 Design and define enablers to support business plan and commercial efficiency.

External market/ research analysis- 30%
61 Lead the market/customer research, competitor analysis to support final solution design by BD and sales
61 Professional analysis covering key criteria from external and internal
61 Logic and systematic analysis with scenarios to support business exploration.

Market communication- 25%
61 Define suitable market promotion activities aligning with ASY APAC strategic direction to support business development in APAC.
61 Leverage regional resources based on strategic targets and country dynamics to promote Bostik ASY market position.
61 Interact with stakeholders crossing function, country and region to maximize resource value.

Business Analysis- 10%
61 Develop sales and profit forecasts. Implement and manage strategy execution as well as the tactics and action plans supporting the strategy. Engage and contribute to the formulation and maintenance of key account plans with Account Managers.
61 Collaborates with Sales and Customer Service groups to meet / exceed sales target.
61 Participates in key business meetings including S&OP reviews, new product gate meetings and budget reviews.

Others – 5%
61 Follow up Company HSEQ policy and procedure, timely report out if have any concerns about HSEQ
61 Complete other tasks assigned by line manager.