Creative Manager, APAC Brand Creative As the Creative Manager, APAC Brand Creative, you will be responsible for driving the regional execution of brand and commercial creative across APAC - bringing The North Face’s global vision to life with cultural relevance and localized precision. You will lead creative development across all key marketing channels, ensuring work is both locally resonant and globally aligned.
Acting as a key steward of the brand voice in the APAC region, you will shape how our narratives show up across the full funnel - from seasonal campaigns to 365 initiatives - anchored in the global strategy and tailored to engage APAC consumers with authenticity and impact. You’ll work in close partnership with regional marketing teams, cross-functional partners, and the global brand creative team to ensure alignment, quality, and consistency across all creative output. How you will make a difference
- Oversee the execution and delivery of integrated marketing campaigns across APAC, (digital, print, social, retail, etc.), ensuring they are culturally resonant, aligned with the global brand creative excellence, and timely delivery across all consumer touchpoints. - Ensure all projects are completed on brand, on brief, on time, and within budget for optimal results. - Collaborate closely with global teams to align on creative direction, and with regional brand partners to develop content that brings APAC specific storytelling to life. - Manage a team of designers and art directors and serve as the main point of contact for agency partners —briefing, reviewing, and guiding creative outputs to align with brand standards. - Hands-on creative developer: based on global guidelines and creative assets, designing and creating “flow creative” (shorter shelf life, simpler and fresher) work, e.g., KV, video, POPs, photos, social short videos, etc., to enrich consumer experience and engagement. - Engage and create strong consumer connections with the Chinese market through elevated and enriched content strategies. - Stay ahead and abreast of consumer culture and trends to initiate and develop quick turn-around creative work for multiple channels to drive consumer excitement, brand/product appreciation, and demand. - Work closely with E2E functions (brand, digital, EC marketing, PR, RBE, SMKT, etc.) to ensure creative assets are well elaborated and used across all consumer touchpoints. What success looks like: 85 Global partners view you as a key strategic bridge, relying on your insight to adapt global creative to APAC markets without compromising on brand integrity. 85 Team is motivated, aligned, and empowered, with clear processes in place that support timely, high-quality creative output. 85 You contribute to a and a healthy creative culture with continuous improvement and ensure the team and agency partners feel supported and creatively challenged. 85 APAC creative is recognized by other regions as best-in-class work. Skills for Success: - Bachelor’s degree in marketing, design, advertising, art, or a related field. - Proven experience (Minium 4-6 years’ experience) in a creative manager role within a global marketing environment, preferably within the retail or outdoor industry. - Strong understanding of global marketing trends, consumer insights, and best practices in brand creative strategy and execution. - Demonstrated ability to develop and drive global creative marketing strategies that enhance consumer engagement and deliver impactful campaigns across diverse markets. - Excellent communication skills with the ability to effectively communicate complex information and influence diverse stakeholders across regions and channels. - Written English fluency requirement & written Chinese fluency preferred - Oral English fluency requirement & oral Mandarin fluency preferred - Proven track record in driving digital-*** strategies and optimizing creative for various digital advertising platforms. - Strong organizational skills with the ability to manage multiple projects and priorities in a fast-paced and dynamic environment. - Knowledge of emerging technologies, industry trends, and best practices in brand marketing and storytelling. - Good understanding of China digital ecosystem to better connect creative content with context. - Pro-active, team player, entrepreneurial, bold and result driven and the ability to work independently. - Adobe Photoshop / Illustrator / InDesign skilled or other similar visual software skilled; Adobe Premiere or other video edit software skilled, photography.
Free to Be, Inclusion & Diversity As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Persevere.
What’s In It for You We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits and click on “Looking to Join VF?” to learn more.
Our Parent Company, VF Corporation VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more
