This role is pivotal in aligning elite athletes’ narratives with our brand’s competitive positioning, driving athlete acquisition and maintenance, and executing integrated marketing campaigns. The ideal candidate will possess deep sports industry expertise, exceptional relationship management skills, and a passion for storytelling through sports.
该职位需将***运动员的个人故事与品牌市场竞争策略相结合，主导运动员资源拓展与签约运动员的管理，并落地整合营销计划，需具备体育行业经验、关系管理能力，以及通过体育叙事传递品牌价值的热情。

Responsibilities职责:

1. Athlete Partnership Strategy & Storytelling Curation

● Develop and execute brand-athlete partnership strategies tailored to market dynamics, ensuring alignment between athletes’ stories, competition schedules, and brand messaging.
● 制定并执行品牌运动员合作策略，结合市场竞争态势，统筹运动员故事、参赛计划与品牌传播内容，并为品牌策划运动员相关的传播内容。

1. Elite Athlete Recruitment

● Identify, negotiate with, and onboard top-tier athletes in Grand China and APAC to enhance brand credibility and market influence.
● 挖掘、谈判并签约中国乃至亚太地区***运动员资源，提升品牌专业声誉及市场影响力。

1. Athlete Relationship Management

● Serve as the primary liaison for signed athletes, managing their competition commitments, brand appearances, and contractual obligations.
● 作为签约运动员的主要对接人，统筹其参赛安排、品牌露出及合约履行。

1. Integrated Marketing Campaigns

● Design 360° marketing plans leveraging athletes’ key moments (e.g., podium finishes, GTM launches, brand campaigns) to maximize brand exposure.
● 围绕运动员和品牌的高光时刻（如赛事站台、新品上市、品牌活动）策划整合营销方案，提升品牌声量。

Qualifications/要求

● Experience: 5+ years in sports marketing, athlete management, or sponsorship at a global brand/agency.
● 行业经验: 5年以上体育营销、运动员经纪或路跑/越野跑行业运动员合作经验。
● Skills: Strategic mindset, negotiation prowess, cross-functional collaboration, integrated planning capabilities and fluency in English
● 能力要求: 战略思维、谈判能力、跨部门协作能力，方案策划能力，英语流利。
● Passion: Deep knowledge of sports ecosystems and trends, with a pulse on athlete-driven storytelling.
● 行业热情: 熟悉体育产业生态及趋势，对运动员叙事营销有敏锐洞察。