Job Responsibilities:
1. Based on the company's annual development plan, establish and adjust the brand image promotion strategy to form a brand effect.
2. Based on market hotspots and business progress, capture and understand users' demands at all levels, coordinate multiple resources to promote execution, and enhance the brand's market value.
3. Establish and maintain good relations with the media, keep in close contact with media representatives, provide timely and accurate company information and news releases, and assist in the planning and organization of media coverage and promotional activities.
4. Respond to and handle brand crisis events in a timely manner, coordinate cooperation among various departments, formulate and implement brand crisis public relations strategies, minimize negative impacts to the greatest extent, and safeguard the company's reputation.
5. Other tasks assigned by the leader.

Job Requirements:
1. Full-time bachelor's degree or above, majoring in journalism, communication, marketing or related fields is preferred.
2. At least 3 years of relevant industry experience. Candidates with a background in technology enterprises are preferred.
3. Familiar with corporate public relations and communication, with rich domestic and overseas media channel resources. Experience in successfully planning public relations and communication projects is preferred.
4. Cheerful in personality, clear in logic, and possessing strong comprehension, communication and internal coordination skills.