Develop MC&MA Brand CRM strategy, yearly plan and execution.
Manage and improve loyalty programs and customer life cycle activities
Optimize existing membership mechanism & segmentation; responsibility on group customer database management, customer insights and analysis.
Drive and design dedicated CRM programs/activations to engage customers and support business goals.
Co-work with EC to develop omni-channel member lifecycle program in whole client journey.
Private Domain CRM Related Digital Integration and Data Analysis
According to the company's development strategy, participate in the construction of the CRM
platform management module content and assist in the implementation
Co-work with operation team to optimize the retail sales promotion strategy and assist in the CRM system implementation.

85 Deep understanding and experiences in consumer industry , closely follow the industry trend.
85 Outstanding data insight capability and analytical skills
85 Familiar with CRM methodologies & mechanisms as well as all CRM tools including EC
85 Familiar with loyalty programs
85 Strong ability to deliver high quality contents and customer engagement programs
85 Strong business sense and ability to deliver CRM solution to empower brand business value
85 Strong ability of cross function communication & co-work, good at resource consolidation
85 keen insight into numbers, clear logical reasoning and judgment.