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Trade Marketing Manager Ref: K4GFFK ID183281
2-2.8万
人 · 本科 · 8年及以上工作经验 · 性别不限2025/04/28发布

山西北路

公司信息
华尔特人才咨询(上海)有限公司

外资(欧美)/50-150人

该公司所有职位
职位描述
Trade Marketing Manager
Salary: Competitive and based on experience
Location: Shanghai


Keywords: Trade Marketing, FMCG industry, Key Accounts, E-commerce, Omni-Channel strategy

Our client is seeking a seasoned Trade Marketing Manager to support their Key Accounts (KA) and E-commerce (EC) operations. This role is pivotal in setting channel strategies, crafting promotional plans, and providing robust support to the commercial team to meet targets. The successful candidate will not only devise plans but also influence the team to enhance their ways of working to outperform the market.

- Support KA and EC commercial performance
- Set channel strategies and build promotional plans
- Influence the commercial team to improve ways of working

What you'll do:
As a Trade Marketing Manager, your role will be integral in supporting the commercial performance of Key Accounts and E-commerce platforms. You will be responsible for setting innovative channel strategies, creating compelling promotional plans, and offering unwavering support to the commercial team. Your expertise will be crucial in influencing the team's ways of working, enabling them to outperform in the market. Keeping an eye on market trends and competitor activities will be part of your daily routine. Ensuring that all marketing strategies align with the broader business objectives will also fall under your purview.

- Develop and implement channel strategies for Key Accounts and E-commerce platforms
- Design promotional plans to drive sales and achieve targets
- Provide comprehensive support to the commercial team
- Influence the team's approach to work for better market performance
- Monitor market trends and competitor activities
- Ensure alignment of marketing strategies with overall business goals

What you bring:
The ideal candidate for this Trade Marketing Manager position brings a wealth of experience from the FMCG industry, specifically in commercial or trade marketing roles. Your strong focus on Key Accounts and Modern Off Trade sets you apart. You have a proven track record in developing and executing Omni-Channel strategies, demonstrating your ability to navigate complex business landscapes. With at least 3-5 years of leadership experience under your belt, you are adept at guiding teams towards success. Your excellent interpersonal skills enable you to influence others effectively.

- Bachelor's Degree or equivalent qualification
- 8-10 years of commercial or trade marketing experience in the FMCG industry
- Strong focus on Key Accounts and Modern Off Trade
- Proven track record in Omni-Channel strategy development and execution
- At least 3-5 years of leadership experience in this area
- Excellent interpersonal skills

What sets this company apart:
Our client is a global leader in their field, renowned for their commitment to quality and innovation. They offer a dynamic work environment where every individual's contribution is valued. Their inclusive culture fosters collaboration, growth, and personal development. They believe in investing in their employees' futures through continuous learning opportunities.


What's next:
Ready for an exciting career move? Don't miss this opportunity!

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