Pls. describe the overall purpose of this position, including the value that it brings to the organization
请描述设立此岗位的主要目的，以及此岗位给组织带来的价值。
The role is accountable for all trade marketing investments and activities. The role is expected to :
1) Deliver end-to-end activation plans, track execution, and continue optimizing.
2) Build channel-differentiated product portfolios and price strategies.
3) Have sharp business sense to provide accurate roiling forecast and demand forecast.
Provide solid channel and market insights to drive business.

PRINCIPAL RESPONSIBILITIES主要职责:
Pls. write up the 5 to 12 principle responsibilities of this job in descending order of importance.
请依据重要性详细写出5-12项该岗位的主要工作职责.
1. Develop trade marketing plans, promotions, and price guidance in alignment with overall marketing and business objectives.
2. Monitor and improve the effectiveness of trade marketing initiatives, providing regular reports and insights.
3. Own and track the delivery of EC P&L. Make sure TS reimbursement follows company compliance on time.
4. Work closely with key stakeholders to refine channel value chain.
5. Develop differentiated portfolio and commercial strategies to deliver the sales for each EC platforms. Ensure the strategy is perfectly executed.
6. Provide monthly demand forecast and improve forecast accuracy. Monitor DTs’ stock level to ensure a healthy and consistent growth.
7. Provide monthly sales tracking and regular rolling forecast with valuable insights.
8. Analyze internal data, market trends and consumer insights to identify opportunities and inspiring insights for growth and innovation.
9. Identify and align the key measurements for DTC business and develop EC dashboard.
10. Support EKAM with DT management.
11. Other duties as assigned.

职位要求：
Self-driven and accountable, results-oriented, with a flexible and positive "can do" approach to challenges and difficulties
- Team player with excellent interpersonal skills
- Data-driven mindset with proficiency in analyzing data - Creative thinking
Experience in E-Trade Marketing is a must. Experience data insight is highly preferred.
5-8 years of working experience in E-Trade Marketing
Bachelor degree or above


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