Job Description The Digital Marketing Operations Center of Excellence is dedicated to daily digital marketing production across site, app, email, and push. Members of this team partner daily with marketing strategy and design teams to produce, QA, and deploy campaigns and website content. This team is passionate about operational efficiency, maximizing our channel capabilities, and accurately delivering digital marketing content. The Content Author is responsible for the day-to-day authoring, validation, and scheduling of website content using AEM (Adobe Experience Manager). The Content Author is also responsible for compliance with defined operational processes and management of risks across their body of work. This role will be operating our own websites – A&F and Hollister’s Japan, Hongkong official websites and Wechat in mainland China.
What Will You Be Doing? 61 Working in an operational role within a broader marketing department, executing on designs and strategies laid out by cross-functional partners 61 Responsible for selecting templates, components and modules, adding/editing content (copy, images, video, tagging, SEO metadata) to compose web pages based on brand guidelines and stakeholder input 61 In Charge of sites (Japan, HongKong, WeChat mini-program& WeChat Channel) daily operation including product launching, product information management, site merchandising, image/assets refresh, campaign launches and execution, content management, business performance analysis & review. Work with internal teams and TP to execute day to day store operations including making promo calendar, promo execution, coupon strategy, wecom communication message. 61 Customizing and editing website content while working within the company’s Design System to ensure content is consistent with brand aesthetic standards as well as accessibility standards 61 Working with content management tools to execute the content schedule in order to build seasonal and daily updates on time (AEM – Adobe Experience Manager) 61 Owning timely and thorough QA of individual’s and other content author’s work to ensure all content reaching the live site is of the highest quality 61 Being responsive and accountable to any errors or callouts from strategy, design, or other partners 61 Building relationships with internal and external production and executions partners while collaborating across teams to align on expectations, meet deadlines and increase productivity 61 Additional responsibilities may include managing assets and images within the Adobe Digital Asset Manager, creating experience fragments, developing workflows, providing detailed authoring documentation as well as training for peers and authors
What Do You Need To Bring? 61 Fluent English skills in oral and written. Cantonese or Japanese language skills is a Plus 61 Experience in Adobe Experience Manager 61 Attention to detail, accuracy, and quality – experience with QA or UAT a plus 61 Familiarity with Accessibility best practices a plus 61 Knowledge of web design and basic HTML/CSS a plus 61 Proven ability to manage multiple projects at one time and meet deadlines 61 Bachelor’s Degree or experience in Marketing, Business, Communication, Web Development, or related field 61 Highly organized, and attentive 61 Strong relationship building and communication skills (written and verbal)
