岗位职责:
As a consumer insight manager, he/her will lead to generate insights that influence strategies & execution to unlock sustainable and profitable business, to support long-term brand growth and drive impactful innovation.
Key parts are to -
61 Strategy plan development: think proactively and work out strategy plan through integrated data sources, identify business opportunities for future & industry forecasting
61 Macro trends observation: involve in macro & cross category trends’ interpretation, working closely with both brand/product marketing, commercial and R&D to translate into KHC related insights
61 Category & competitor study: Synthesize EC/social listening & sales data (sell-in, Nielsen, KWP, BHT etc.) to build regular business review framework, conduct business diagnosis & competitor analysis, explore opportunities
61 Consumer & shopper deep understanding: lead ad-hoc studies through both qualitative and quantitative capabilities, build propre research methodologies to ensure project achievements, to inform business decisions, fuel brand communication strategies and new product development
61 Partnership with global insights team: work with CMI teams across regions, to learn, share & inspire new technologies & partner in project cocreation


任职要求:
61 3-5 years FMCG working experience in marketing research industry (both in-house or agencies) with comprehensive research knowledge and strong analytical sense.
61 Passionate about food, be always curious of secrets between seasonings & taste
61 Strong business-oriented thinking mindset & data sensibility
61 Solid capability to translate internal needs into clear project briefings, good project management with leadership of third-party agencies
61 Strong internal presentation skills to interact with stakeholders
61 Fluency in Mandarin and English, both oral and written
61 Computer literacy, e.g. Excel, Powerpoint, Word is must, SQL/Python/Tableau/Modelling is a plus
61 AI tools’ & digital transformation experience is a plus