Job Title: Senior Visual + Content Specialist
Department: Marketing
Reports To: APAC Marketing Manager
FLSA Status: Full-time
Location: Shanghai Marketing- China
ABOUT THE POSITION:
Core Responsibilities
1. Visual content creation and optimization
-Responsible for the graphic design of company product promotion (posters, product manuals, social media, etc.), ensuring that the visual style conforms to the brand tone,
-Lead short video shooting and production: from script planning, shooting to post editing (including special effects, subtitles, dubbing)
-Be familiar with the explosive logic of various social media platforms, and produce the communication content suitable for Tiktok, Rednote and video number of social media platforms
-Assist in completing visual optimization of e-commerce main images and detail pages
-Using AI tools such as MidJourney and Canvaa to quickly generate creative materials and optimize design efficiency
2. Content creativity and planning
-Write product selling point copy and social media content based on the technical characteristics of sewing machines
-Plan seasonal promotional content, and collaborate with e-commerce and social media to promote it
-Edit overseas product materials (graphics/videos) to suit localization
3. E-commerce operation assistance
-Familiar with the promotion of ecommerce platform, like Tmall/JD/Pinduoduo and other platforms, develop a monthly visual content schedule
-Understand consumer behavior data (click through rate, conversion rate) on e-commerce platforms, iterate visual and copywriting strategies
-Assist in planning store activities (discounts, flash sales, live streaming traffic), and design supporting promotional materials
4. AI tool application and material localization
-Proficient in using AI tools such as MidJourney, Photoshop AI, ChatGPT, etc. to optimize the design process and improve content output efficiency
5. Cross departmental collaboration
-Collaborate with the product department to translate technical parameters into visual language that consumers can easily understand
-Collaborative sales team, customized industry solution case library for C-end customers
-Regularly research AI design tools and e-commerce trends, and propose efficiency optimization solutions
Key Responsibilities:
QUALIFICATIONS/REQUIREMENTS:
Education and Experience:
-Bachelor’s degree in visual communication/digital media/marketing related majors
-More than 3 years of experience in e-commerce visual design or consumer goods market planning
Skill requirements:
-Proficient in Photoshop Illustrator
-Proficient in using AI generation tools such as MidJourney, DeepSeek, etc
-Capable of independently completing the visual logic architecture of e-commerce detail pages
-Be familiar with the content specifications of Tiktok, Little Red Book and Tmall platform
Language proficiency:
-Have basic English reading and copywriting translation skills
Soft quality:
-Interesting in sewing techniques and DIY culture, and can quickly understand the technical terms related to sewing machines
-Strong ability to withstand pressure and adapt to the high-intensity work rhythm during the e-commerce promotion period
-Responsible for the results and able to continuously optimize content through user feedback
Application*
Submission Content:
-Resume
-Portfolio (to include):
-Design materials (including graphic design, social media content, e-commerce detail page design, etc.)
- Video materials, independently plan relevant short videos (link or attachment)
-Overseas material localization adaptation case (option)
申请方式：应聘人员需提交内容
-简历
-“作品集”（需包含以下内容）：
1.设计稿件（包括平面、Social Media内容、电商详情页设计等）；
2.视频素材，自主策划相关短视频（链接或附件）；
3.海外素材本土化改编案例（选项）。